What is Coaching?

Why Would I Want to Be Coached?

How Do I Know If This Will Work For Me?

What If It Doesn't Work For Me?

What Do I Do To Be Coached?

Testimonials

What is Coaching?

Coaching is a professional partnership between a coach and Client in which the Coach assumes a responsibility for assisting their Clients to grow in their capacity to meet and overcome the business and personal challenges that stand between them and the results they seek.

Business Coaching

Business coaching is about applying the process above with business owners or managers in the context of their business, to improve the quality of both their professional and personal performance.

ProfiTune Coaching

ProfiTune Business Improvement Specialists (BIS) are trained as Business Coaches and their coaching skills form a major component of their accreditation. 

A ProfiTune BIS will not make an offer of coaching to anyone without first completing a thorough Analysis of their business (a ProfiTune Business Analysis).  If the Business Analysis shows that the Client and their business have sufficient profit potential to return the Client a multiple of their investment in coaching, and the Coach senses that their Client has a strong commitment to personal and business improvement, the BIS may extend an offer of Coaching.

Under a Standard Coaching Agreement, Client and coach meet (either face to face or by phone) once a week for approximately one hour, to work through the issues of the past week and to plan progress for the next week. The coach is responsible for managing the session in a manner that has been proven to produce consistent and evolving results, and the client is responsible for taking a committed approach to the improvement of their business.

In between sessions, the Coach has a unique, patented means of monitoring their Client's progress, and of providing timely an relevant feedback to ensure that progress is swift and sure.

ProfiTune Coaching is a unique blend of subtle personal coaching and results-focused business coaching, with a strong accent on ensuring that our work translates directly into measurable new profits for our Clients, that they can sustain after the end of their engagement with us..

Sustainable results are the natural outcome of improving management skills across the entire range of business issues (hence our accent on "Business Improvement Systems"); and most of those issues will fall into the area of:

1. Managing Time
2. Managing People
3. Managing Resources and Processes 

Puzzle

(Here's a small puzzle for you:  If you managed your time, tasks and priorities superbly would you have more time available to spend on better managing your people?  And if you better managed your people, would they be more productive and more profitable?  And if they were more productive and more profitable, would you then have a problem managing your resources (ie, enough money for everything)?

GOLD Coaching

Anyone observing a coaching session will hear a lot of questions from the Coach and see that they follow a definite structure (in our case, that structure can best be understood under the acronym of GOLD (Goals, Obstacles/Opportunities/Options, Learning, Decisions). 

In the session the Coach's job is to ask the questions that lead their Client to:

1. Clarify their goals (What do you want to achieve in this session?)
2. Assess the opportunities, obstacles and options that exist in relation to achieving those goals
3. Acquire the information, knowledge, skill or perception required by the situation; and
4. Decide on a course of action, and commit to that course, and to a timeframe, with their Coach.

At the end of the day, the Coach's job is to assist their Client to clarify their goals; understand the terrain between where they are and where they want to; apply old or acquire new skills and knowledge; and make themselves accountable to their Coach for carrying out their commitments and to achieve their goals.

Coaching Skills and The Safety Factor

A professional Business Coach brings an interesting mix of skills, talents and disciplines to their relationship with their Client.  For example, they:

• Have no agenda except for ensuring that their Client succeeds
• Bring professional discipline and systems to bear on issues to accelerate resolution
• Are trained to leave their ego out of the process and to seek their Client's growth and independence 
• Have an outside perspective and professional detachment when dealing with issues
• Are accountable for producing results, and they can be "fired" if the coaching isn't working.

Why Would I Want to Be Coached?

Q:  Why would any world class athlete want to pay a significant percentage of their income to, and surrender a degree of their freedom and autonomy to a professional coach?

A: They want to win!

Practice makes permanent. Perfect practice makes perfect!

Coaching provides our clients with the ongoing feedback that is essential if their application of new and existing skills and knowledge is to be honed to perfection so that that skill and/or knowledge manifests itself in superior performance, which in turn produces better results and a deep feeling of personal satisfaction.

Our Vision:

Clear Purpose, Better Management, Bigger Profits, Happy People

You would only choose to invest in coaching is you want to accelerate both your personal performance as an individual and your professional performance as a business manager, or if you wanted to take yourself beyond your existing limitations.

Coaching Gets Your There Quicker - And Safer - And More Certainly!

ProfiTune Coaches are true "catalysts" in that they "that increase the rate of a reaction without incorporating themselves into the end result".

Coaching offers a very high probability that you will succeed at whatever it is you are wanting to achieve, more quickly than you would without coaching - and probably to a much higher degree.  For example, one of our Clients started coaching in their 3rd year of ownership of a business.  In their first 3 years of business they had established a modestly profitable business in a single site.

At the beginning of their 4th year, they went coaching.  In the next 3 years they grew their business 1100% and their profit by a multiple of that!  In the next 3 years they have projected growth at a further 500% or 5000% of their original performance! 

They are still in charge of their business; it is still a direct reflection of their personalities and intelligence, but a much bigger reflection than it would have been without the acceleration factor provided by coaching.

In the words of our CEO in his 60th year: "I wish I had met me when I was in business at 30 with three businesses and 28 staff, and looking at how to expand to fifty sites.  I would have made a lot less mistakes, suffered a lot less pain and made a lot more money, a lot quicker than I have without that!"

How Will I Know If This Will Work For Me?

The only limiting factor to your success in coaching is you!

Life is Change!  Growth is Optional

Vince Lombardi, one of the great motivational coaches, made that statement and we'd have to say that we are yet to find a Client who wanted to excel, was open to change, and was prepared for personal growth, who did not benefit very significantly - and very quickly - from coaching with us.

Initial Diagnostic

We Diagnose Coaching Potential. We have simple yet powerful diagnostic tools that enable us to measure - and our Clients to understand - the true profit potential that coaching with us may offer them. In less than 30 minutes we provide a cost-benefit analysis as to whether we would (both) be justified in proceeding to a deeper analysis of a business and its profit potential.

Detailed Analysis of Your Business Improvement Potential

We won't even extend an offer of coaching unless we have completed a comprehensive Business Analysis of your business, and unless that Analysis shows that your business has a level of untapped profit potential that, if realized, would more than justify an investment in business coaching.

Nor will we extend the offer of coaching if we sense, during the analysis, that you have a strong reluctance or resistance changing what you are presently doing.

Only if we see proof of sufficient profit potential and a preparedness on our client's part to "do things differently" will we make the offer of coaching.

How does the Client and their Coach know that the coaching is working?

By the additional profits in the bank!  We measure it with you! 

It's Not Always About Money

Don't think that money-in-the-bank is the only thing we measure, but this is business, after all, and we have found that if our coaching is working we can measure the improvements in sales, expense control and productivity directly in the form of the new, additional profits our clients are banking.

A profit is to business what a pulse is to a human being: 
It's not what Life's all about, but it's essential it be there!

Those new additional profits only pile up on an on-going basis if the business fundamentals are improving, and those fundamentals include leadership, teamwork, collaboration, productivity, sales increases and cost control so we find that if those new, additional profits are piling up, our clients and their staff are experiencing less stress, more motivation, improved relationships and that they are now (figuratively, at least) whistling while they work.

What If It Doesn't Work For Me?

Performance Guarantee

Our Standard Coaching Agreement provides for our Clients to terminate their payment for coaching if they are not entirely satisfied with their progress within four months of commencement.  In the vast majority of cases, by the four month mark they are flying!

What Do I Do Next?

If you are interested in knowing more about coaching, and in assessing your suitability for it, we will arrange to carry out a Business Analysis with you.

For more information on how to go about that, please contact us.

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