Peter is an expert in change and growth management, and nowhere is this more graphically illustrated than in his own progression from brickies’ labourer and truck driver, to law student; court reporter; TAFE Head Teacher; automotive transmission specialist; high-performance vehicle developer; engineer, designer & manufacturer; business founder (6 of them); franchise developer; fitness equipment designer & manufacturer; health club owner (he is a former State Heavyweight Powerlifting Champion); computer systems designer & educator; professional public speaker, motivator & workshop facilitator; e-commerce systems designer, and author.

He founded “The ProfiTune Concept” – the concept that “small improvements, applied to the critical inputs of business, will always have an accumulating and positive impact on profit” and has always maintained a hard-headed, practical focus on producing measurable results in business.

Peter has the unique ability to work simultaneously on the “conscious” (left brain, rational) aspects of business with his Clients, and those “unconscious” (right brain, holistic) aspects of their personality that often sabotage the best of their rational intentions.

The business improvement systems he has developed reflect that essential duality. Those systems – what he likes to refer to as his “coaching toolbox” - empower people of different personality types and skill & experience sets, to excel and profit as Business Improvement Specialists.

A qualified Business Improvement Specialist, these days his business focus is on the development of business coaching systems.

Peter holds a Diploma of Technical Education, a Certificate of Commercial Education (CESA); is a member of the Australian Institute of Management Consultants; an Accredited Business Improvement SpecialistTM; a Master Practitioner of Neuro-Linguistic Programming (NLP), Master Coach NLP and Master of Neurological Repatterning; and an SME Coach (Superior Level) of the Australian Institute of Executive Coaching.

He maintains a boutique Clientele of corporate and small business coaching Clients whom he says “keep him grounded”; is a sought-after keynote presenter for business conferences; and continues to develop and deliver a broad range of results-oriented skills training for business, government and corporate clients throughout Australia and overseas.

Peter remains the Managing Director of ProfiTune Business Systems, while training and accrediting Business Improvement Specialists in ProfiTune’s unique training and coaching systems.

Peter lives on Queensland’s Gold Coast with his wife and business partner, Judi Reid; enjoys surfing, sailing, motorcycle touring, and reading across a wide range of subjects and disciplines; and maintains a strong interest in personal fitness and competitive swimming.

Peter can be contacted on +61 7 5510 3555, or emailed at peter.rowe@profitune.com.